Spots are filling fast, don’t get left behind!
Date: 24th June 2025
Location: Underwood Lofts, 6-14 Underwood Street, London, N1 7JQ
We will use the information that you provide to share further details, with a view to securing your place at our event.
There is no charge for this event and no obligation for you to become a member.
Places are limited and we only issue invitations to estate agency business owners like you who match a specific profile.
Join us for a high-impact day designed to shift how you think, price, and perform.
From cracking your toughest business challenges with guidance from expert Chairs, to mastering the psychology of persuasive pricing with renowned speaker David Abbott, this is not your average industry event.
You’ll leave with real-world strategies you can apply immediately, whether you’re leading a team, growing your market share, or refining how you present your value.
Pricing That Persuades with David Abbott
As an estate agent, you’re not just selling property, you’re selling trust, expertise, and value.
- Learn how anchoring, scarcity, and FOMO shape buying decisions
- Reduce pushback and justify your commission without discounting
- Understand the neuroscience behind how people respond to price
- Apply tactics used by top brands, adapted for estate agency
Challenge What’s Holding You Back
Work directly with our experienced Chairs and your peers to explore the roadblocks in your business and get fresh, actionable solutions. Just as you would in a Property Academy Group day.
- Unpack the challenges that are limiting your growth, whether it be winning more instructions, struggling with commission structures or need advice around what technology you could be using
- Hear how top-performing agents are solving the same issues, they have been through it before!
- Get objective insights from experts who understand your world
- Walk away with next steps, not just notes
Persuasive Pricing
Turn price conversations into your biggest conversion tool.
Pricing expert David Abbott will reveal the psychology behind how clients perceive fees and what really drives their decisions.
You’ll discover how to use proven techniques like anchoring, scarcity, and social proof to shape perception and reduce pushback. David explains how small changes in the way you present your commission can lead to stronger conversion rates and greater client buy-in.
Drawing from his hit talk “How to Price Your Platypus”, David brings global pricing strategies into the world of estate agency. You’ll leave with practical tools to justify your worth, feel more confident in fee conversations, and turn pricing into one of your most powerful sales